Qualitative Research

  • Focus group discussions, mini-groups, expert groups (FGD)
  • In-depth interviews (IDI)
  • Mystery Shopping /Diary studies
  • Product Placements, Product Test Services
  • Usability Testing on various proto-types
  • User Research & Ethnography research encounters
  • Central location tests (CLT) / Hall tests

Quantitative Research

  • Pen and Paper Interview (PAPI)
  • Computer aided personal interviews (CAPI)
  • Computer aided telephonic interviews (CATI)
  • Computer aided Web interview (CAWI)
  • Email/Web Based
  • Face to Face Interviews (F2F) & Personal Interviews
  • Telephonic Interviews
  • Customer Satisfaction Survey
  • Retail Audit and Interview
  • Mystery Audit.