Open ended coding, also known as verbatim coding is an extremely skilled area of market research projects which has potential of generating massive volume of valuable information and insight into the market. This is a bonus factor of open ended coding which is not possible in case of close ended coding system. We are even aware of the fact that open-ended coding and response structures can never be generalized and are highly case sensitive. Awareness of these factors makes Market Quotient’s services incomparable. To transform raw data into intelligent data, open ended coding integrates open ended responses and segregates them into separate group in a planned manner. This entire process demands meticulous planning and implementation of integrated processes.
We provide expert survey formatting services to compile and produce cleaned data after validating, editing and open end coding using tools including SPSS, Quantum, Win Cross, Excel or Access or any other database and analysis software as needed. Our expert knowledge of coding in Ascribe and internal software ensure both manual and automatic processing.
Our coding expertise spans across multiple industries that range from technology to ad testing to CPG. We understand and code open–ended responses (verbatim) with ease and accuracy, sticking to the standards of our clients.